Max von Weber is the co-founder and CEO of Adnomaly, the Düsseldorf software company he set up in April 2021 after years as a paid social campaign manager at a media agency. Its platform watches ad accounts across paid social, programmatic and paid search, pausing unusual campaign setups before they spend.
In a recent case study, the company says its work with WPP Media Germany now covers nearly 2,000 advertiser accounts and delivered a return on investment of 923 per cent.
Here he tells Business Matters why a hacked account became a business, and why he would hire differently today.
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