There is a lot of money in YouTube if you can build a big enough audience.
It’s been some time since folks had to be stars in traditional media — like TV, film, and music — to rake in the big bucks. Influencers and YouTubers, especially, can make millions upon millions of dollars creating content. That’s because YouTube has a direct correlation between views earned and dollars made and provides a platform to build a loyal fanbase.
Here are 10 of the highest-earners in the YouTube space, in no defined order, and how they’re making their money.
MrBeast
There can hardly be a list of rich YouTubers without mentioning MrBeast, whose real name is Jimmy Donaldson. His main schtick is giving away tons of money while also, you know, making tons of money. Forbes estimated he made $82 million in 2023.
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