Spotify is introducing a new way for young listeners to discover music, announcing a new Premium membership pilot tailored explicitly to kids.
Unlike Spotify Kids — a child-friendly app that offers singalongs, soundtracks, and playlists curated by Spotify — the new offering is a parent-managed Premium membership for users under 13, giving them access to more of the app under the supervision of their caregivers.
Why is Gen Z trauma-dumping on TikTok using candy salad?
“As young listeners embark on a journey of music exploration with a managed account, through this new pilot they will get to enjoy many of the features and functionality that Spotify users know and love, including personalization features that make music discovery on Spotify so exciting and unique,” wrote Spotify.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
