New reports have claimed that Britain’s Got Talent 2024 has reignited viewers’ love for the ITV contest – leaving executives wondering just how to keep the popularity flowing.
Now, an insider has claimed that a £100m deal, that extends the BGT magic for a longer stretch, could be on the cards.
BGT is the biggest entertainment series across any channel so far this year – making it no surprise that we could be in for a huge format shake-up to keep the show alive.
BGT’s ratings are through the roof, according to reports (Credit: ITV)
Britain’s Got Talent 2024 ‘format change’
An insider told The Sun: “Although it’s been on since 2007, viewing numbers are higher than ever and fans are watching it differently. Having over seven million viewers makes it the most watched entertainment show after I’m A Celebrity.
“Stretching BGT over three months could make it more of a presence. Online is where advertisers are now pumping in their money, but to get the clips they need the show, so BGT’s creators have the upper hand as they strike a new deal.”
Britain’s Got Talent filling up a longer time slot in the ITV schedule comes after Saturday Night Takeaway came to an end. The programme had been on our screens for more than 20 years, but now hosts Ant and Dec have taken a break from the show after hitting the two decade milestone.
Britain’s Got Talent has reportedly raked in 5.8 million viewers on ITV1 and is set to sparkle for even longer on our screens it seems.
The show has faced some criticism despite it’s popularity (Credit: ITV)
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