Amazon is aiming to make shopping just a bit easier. This week, Amazon launched a new generative AI feature that produces short audio summaries, detailing everything you need to know about a product.
The audio descriptions, which Amazon is calling “hear the highlights”, are created from on-page product summaries, reviews, and information from other websites, crafting short snippets that deliver everything you need to know about a product. The product summaries are now available on a limited number of items on Amazon and for US customers only. To access “Hear the highlights”, you can do so in the Amazon app.
This is just the latest feature in Amazon’s AI line-up. Launched in 2024 but still in beta testing, Amazon’s Rufus is a chatbot to help you find the right product. You can chat with Rufus to ask questions about which coffee maker is right for you. Within product pages you can ask Rufus details about a product and get quick answers without needing to do the research yourself.
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