By Bjorn Biel M. Beltran, Special Features and Content Assistant Editor
In business, trust means something different depending on who you ask. For consumers, it’s security, a mutually beneficial relationship with a company that provides you exactly with what you need without fail. For brands, it’s currency, the kind of goodwill that compounds over years and acts as a buffer for your missteps.
For BusinessWorld, 39 years old this year and staring down a media landscape reshaped by artificial intelligence (AI) and misinformation, trust is the core the whole institution is built around — the reason it has become the standard of Philippine business journalism since its foundation.
For President and CEO Miguel G. Belmonte, trust is the compass by which everything else is set.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
