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Another Amazon Prime Day is upon us. Prime Big Deal Days (aka “October Prime Day”) runs Oct. 6 and 7, with competing festivities at Target and Walmart. Deals are underway, delivering major sales across all categories.
The best October Prime Day deals will be your chance to get some relief from the RAMageddon price hikes impacting the tech industry this year. For its part, Amazon increased the prices of nearly two dozen Kindles, Fire TV Sticks, Echo smart speakers, and eero routers this summer because of rising component costs. Seasonal sales like Prime Big Deal Days (and later Black Friday) should cancel out some of those markups.
Try Amazon Prime for free for 30 days to get access to October Prime Day 2026
We’ve sifted through hundreds of October Prime Day deals to find the best ones for you. With the sale ramping up, prices are dropping. Kindles are now on sale, and the AirPods Pro 3 are now $70 off. We’ll be regularly updating our picks throughout Prime Big Deal Days. You can also check out our guide to the top October Prime Day tech deals for more savings.
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