Used car retailer Motorpoint has reported a sharp rise in profits after embracing artificial intelligence to power its online sales. The London-listed firm said it sold hundreds of cars through its new AI agent, which has become a key part of its digital sales strategy.
Chief executive Mark Carpenter said the technology, known internally as Lily, had helped the company sustain conversations with potential buyers in a way that human agents often could not.
“We’ve sold about 350 vehicles with the AI agent since we introduced it,” Carpenter said. “Our sales agents keep asking who Lily is, because Lily is the name of the online agent who sold the car. The main purpose is to move customers further along the buying journey — so when they do need to interact with our team, we can answer questions faster and make the process more satisfying.”
Motorpoint said its AI-driven, data-led approach to vehicle sourcing and customer engagement was now fully embedded across its operations. The strategy contributed to an 80 per cent rise in profits to £2.7 million for the six months to the end of September, alongside a 15 per cent increase in turnover to £647.7 million.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
