Toyota Motor Philippines (TMP) Corp. is aiming to maintain its 46% market share in 2026, with plans to introduce five more models in the same year.
“We are so happy to have hit 46% market share last year. And we want to keep that momentum as big as possible this year too,” said TMP President Masando Hashimoto in a press conference on Thursday.
To maintain this, he said that the company will be leveraging its connection with the car owners by “pursuing lifetime value even after the car purchase.”
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