Price check on The Garden State.
New Jersey has officially become the first state to place a one-year moratorium on electronic shelf labels, also known as ESLs, as Gov. Mikie Sherrill signed into law the Fair Price Protection Act. The newly signed bill bans surveillance pricing — where businesses have the ability to adjust their prices in real-time with digital tags based on consumer data.
The bill means gone are the days that New Jersey retailers may factor in a shopper’s online activity, location, purchasing history or other collected data when setting prices.
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