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On any given day, poking around for TVs on sale is all but guaranteed to turn up at least some decent steals.
Of course, retailers don’t casually offer their best TV prices year-round, and tariffs have made tech deals in general feel more scarce than usual this year. Though TVs weren’t affected as overtly as the Nintendo Switch 2 or Xbox consoles, a majority of the best TV brands do their manufacturing in countries facing steep import rates. (LG was reportedly considering raising prices due to tariffs, while Samsung was on the safer side since most of its production is anchored in Mexico.)
Luckily, we’ve arrived at one of the year’s peaks for TV deals: Prime Day. Running from July 8 to 11 this year, Prime Day is here to bring back many of the best deals from Black Friday, plus some never-before-seen deals on the year’s new TV releases that weren’t even out in November.
What to look for when buying a TV, as told through this easy TV specs guide
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