Why generational fluency matters
Since 2014, Acumen has led a multi-year generational study in the Philippines, mapping the shifting values, fears, and aspirations that drive behavior and decision-making. Project Alphabet is the latest in this series of studies conducted in 2025, with data and insights that can help companies better understand the evolving multi-generational Philippine consumer and workforce.
Generational Fluency is one of the key concepts laid out in Project Alphabet. Read on to get a glimpse of why it is a strategic skill for leaders, teams, and organizations in today’s workspaces.
Have you ever said something in a meeting and suddenly felt the air shift, like you had triggered tension you never intended?
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