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What MOA can teach us about the next era of urbanization

2 May 2025
in Business
Reading Time: 3 mins read
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What MOA can teach us about the next era of urbanization
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And how SMDC anchors residential living within Metro Manila’s most integrated global hub

The next generation of great cities will not happen by chance. They will be built deliberately — planned as integrated ecosystems where living, working, leisure, and commerce are seamlessly connected. In the Philippines, few developments reflect this shift more clearly than the Mall of Asia (MOA) complex in Pasay City.

Across a single district, MOA brings together a rare convergence: the sprawling SM Mall of Asia, the landmark MOA Arena, the five-star Conrad Manila, the E-Com office clusters, and a growing network of residential and hospitality developments. Soon, the addition of the SMX Center for International Trade and Exhibitions (SMXCITE) will expand MOA’s role even further. Designed to accommodate up to 18,000 guests, SMXCITE will double SMX’s exhibition footprint and position MOA as the country’s premier hub for global trade shows, conferences, and business events — comparable to Southeast Asia’s leading convention centers.

Strategically rising beside SMXCITE is SMDC’s Ice Tower Residential-Office. Its location is no coincidence. For Ice Tower owners, immediate proximity to the country’s largest events center means access to a year-round stream of businesses, entrepreneurs, and international delegates. Units here will have the built-in advantage of higher rental demand, business flexibility, and strong resale potential — qualities that few other addresses in Metro Manila can replicate.

This ripple effect extends to other SMDC developments in the complex as well, such as Sail Residences, offering waterfront-inspired living near commerce; and Shore 3 Residences, an expansive enclave with resort-style amenities at the heart of a business and leisure corridor.

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