UK ministers are facing renewed pressure to tighten restrictions on gambling advertising, after new polling revealed strong public support for a far tougher approach to promotions and sponsorship.
Gambling regulation has been the subject of increasingly heated debate in recent years, with governments introducing tighter controls on online slots, higher industry taxes and a statutory levy to fund addiction treatment. However, advertising rules have remained largely untouched, despite the scale of promotional activity rising sharply since market deregulation in 2005.
Polling conducted by More in Common and commissioned by the Campaign to End Gambling Advertising suggests that public tolerance for gambling marketing has now reached a tipping point.
The research, published in a report titled Ending A Losing Streak, found that 70% of respondents support stronger curbs on gambling advertising and sponsorship, while more than a quarter believe gambling firms should not be allowed to advertise at all.
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