OnlyFans, the content subscription platform best known for its ties to the adult entertainment industry, could soon have new owners.
According to reports, a US investor group led by Los Angeles-based Forest Road Company is in talks to acquire the London-headquartered platform for up to $8 billion.
The sale would mark a significant exit for Leonid Radvinsky, the Ukrainian-American billionaire who bought a majority stake in Fenix International, OnlyFans’ parent company, in 2018. Since then, Radvinsky has reportedly claimed over $1 billion in dividends from the company, according to corporate filings.
News of the talks was first reported by Reuters, while the New York Post has also claimed that Radvinsky has been seeking to offload the business, with previous efforts hampered by the site’s close association with adult content creators. The Post estimated earlier potential valuations for a sale to be in the range of $1.46 billion to $2.42 billion, well below the reported $8 billion figure now being considered.
Founded in 2016 by London-based entrepreneur Tim Stokely, OnlyFans was originally conceived as a way for musicians, influencers, and content creators to monetise their audiences through paid subscriptions. The platform surged in popularity after lifting a brief ban on adult content, quickly becoming a hub for independent adult performers as well as high-profile figures from outside the adult industry.
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