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Why customer reviews are crucial for small business success

10 August 2025
in Business
Reading Time: 5 mins read
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Why customer reviews are crucial for small business success
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When deciding where to spend their time and money, most people don’t start with a business’s website, but start with the reviews.

Whether they’re planning a day out, booking an immersive city experience, or choosing somewhere to eat, a few lines of honest feedback from a stranger can make all the difference.

That’s why your words matter more than you might think. Leaving a review might take just a minute, and it could be the reason someone decides to book. Almost all customers read online reviews before purchasing or booking, and those reviews can tip the scales for small businesses.

Every single review boosts visibility, builds credibility, and helps new customers discover what businesses are all about. For experience-based businesses like StreetHunt Games, reviews often drive over half of all bookings – especially from customers who are new to the city or unsure what to expect. That’s why gathering reviews isn’t just nice to have – it’s often a core part of a small business’s marketing strategy.

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