As an investor, I like simple solutions for complex problems. If you can make someone’s life easier and remove some of the friction between them and what they want, then you can probably charge a dollar or two. If you can do that at scale and charge more than you spend, you’ve got a business.
For that reason, I sympathise with people who look at crypto and blockchain and see only more friction. Wallets, passphrases, chains and bridges – it all sounds a bit complicated.
Those of us who are deep on the inside recognise the transformative potential of the technology, but that means it’s our job to make it simple for others. If you fancy yourself a crypto evangelist, an ambassador or whatnot, then the task at hand is to make crypto as simple for others as it is for you. Instead of explaining and persuading people about the merits of blockchain, though, wouldn’t it be better if we actually made crypto simpler, by removing some of that friction?
We are seeing this in action already. Look at Revolut. An intuitive app that successfully integrates blockchain and fintech into its operating system, and provides all the services you’d expect from a high street bank, only faster.
The most impressive thing about Revolut is that it operates just like a traditional banking app; with the powerful capabilities of crypto and blockchain all working in the background. As a customer, you don’t have to know you are using crypto to reap the benefits of its ingenuity.
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