TikTok Shop highlights key strategies and collaborative efforts to support Filipino MSMEs in navigating the digital economy
TikTok Shop Philippines recently participated in GoNegosyo’s Online Selling Summit, reaffirming its dedication to empowering micro, small, and medium enterprises (MSMEs) across the country. Organized by GoNegosyo, this event brought together government officials, industry leaders, and MSMEs to explore innovative ways to accelerate the growth of small businesses through digital tools and strategies.
Themed “Digital Economy: Fueling Growth, Empowering E-Commerce,” the summit emphasized the crucial role of digital platforms in enabling MSMEs to thrive in an increasingly competitive and technology-driven economy. It provided a venue for Filipino entrepreneurs to learn about the latest digital trends, tools, and strategies that help them transition from survival to success.
“Digital technology is key for our MSMEs to succeed in today’s evolving business landscape. Platforms like TikTok Shop, and the likes of it, create new opportunities for small entrepreneurs, allowing them to access markets that were previously out of reach,” said Joey Concepcion, Founder of GoNegosyo. “Together with TikTok Shop and the rest of the digital alliance community, we aim to equip MSMEs with the skills, tools, and resources they need to grow their businesses and contribute to the development of a vibrant and inclusive digital economy in the Philippines.”
Franco Aligaen, Marketing Lead for TikTok Shop Philippines, joined industry experts in the panel titled “Level Up with Online Ecosystems and Platforms”, where he discussed how MSMEs can leverage TikTok Shop’s dynamic platform to enhance their reach, optimize engagement, and achieve sustainable growth.
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