For Cebu Landmasters Inc. (CLI), its 23rd year marks more than another milestone in the company’s growth. It signals a transition in both leadership and geography as the Cebu-based property developer prepares to take its VisMin-built business platform into Luzon.
In June 2026, Jose Franco B. Soberano assumed the role of President and Chief Executive Officer, succeeding founder Jose R. Soberano III. Soberano III who remains as Executive Chairman.
The change comes as CLI enters a new phase of development. Its business has expanded beyond residential projects into townships, hotels, malls, offices and mixed-use developments across the Visayas and Mindanao. Its planned entry into Luzon represents the next stage of that expansion, with projects in Pasig City and Dasmariñas, Cavite expected to come into the portfolio in the next few years.
A platform built in VisMin
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