ITV’s This Morning is bracing itself for a major shakeup as sweeping budget cuts hit the broadcaster’s daytime schedule.
Insiders claim that these changes will dramatically alter the look and feel of the beloved programme, with big on-screen features scrapped and even presenter Alison Hammond’s role scaled back.
According to sources speaking to MailOnline, the long-running show – which currently boasts Cat Deeley, Ben Shephard, Dermot O’Leary, and Alison Hammond as hosts – is preparing for a significant reduction in production value.
While This Morning has so far escaped the immediate effects of this week’s announced cuts, insiders claim it won’t remain untouched for long.
“This Morning may have not been hit by the cuts on the surface. But the show is going to look completely different when this all comes into effect next year,” a TV source revealed.
This Morning will reportedly also be affected by the ITV budget cuts (Credit: ITV)
This Morning facing budget cuts
The ITV daytime favourite has built a reputation for vibrant, big-budget segments.
These range from musical theatre performances and outside broadcasts to celebrity interviews shot in glamorous locations like Los Angeles. But not any more.
“Gone are the days of flying talent like Alison Hammond to Los Angeles to interview Hollywood stars. As well as cuts behind the scenes, there will be big changes on camera. Big production items like musical theatre performances or outside broadcasts, which is what the show is famous for, will be cut,” claimed the source.
These high-value productions are no longer deemed justifiable under ITV’s new cost-saving agenda.
Alison originally gained popularity for her interviews with A-List celebrities (Credit: ITV)
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