Electric carmaker struggles as consumers turn to cheaper rivals amid a backlash against Elon Musk
Tesla sales in Europe fell for the fifth consecutive month in May even as demand for electric cars continued to increase.
The electric carmaker sold 8,729 vehicles across the European Union last month, figures from the European Automobile Manufacturers Association showed, 40.5 per cent down from the 14,682 cars sold in the same month last year.
The decline meant that the carmaker’s EU market share dropped from 1.6 per cent to just 0.9 per cent.
The company has been relying on the updated Model Y to regain ground in Europe, but buyers are opting for cheaper Chinese electric cars, while controversy around the political views of Elon Musk, the chief executive, continues to weigh on consumer sentiment.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
