Fresh from his nerve-shredding run on BBC hit The Traitors, Brian Davidson has swapped the infamous roundtable for the photographer’s studio, and the move has paid off handsomely.
Davidson, a professional photographer and owner of Glasgow-based Studio Snap, is celebrating his strongest trading year to date, with revenues up more than 70 per cent in 2025. The surge follows his memorable appearance on series two of The Traitors, which turned him into a familiar face for millions of viewers, and, unexpectedly, a powerful brand amplifier for his business.
Studio Snap, which specialises in wedding, family and event photography, has benefited from what Davidson describes as the “Traitors effect”. Since the show aired, he has built a substantial social media following by offering sharp, insider analysis of subsequent series, with his commentary striking a chord among the programme’s highly engaged fanbase.
That digital momentum has translated into commercial success. Davidson’s platforms have become a go-to destination for fans dissecting each episode, helping him grow his audience far beyond traditional photography clients. The expanded reach has led to collaborations with a number of high-profile brands, positioning Davidson as a content creator as well as a business owner, all while continuing to scale Studio Snap.
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