TikTok brought the TikTok Awards to the U.S. for the first time this year — and after attending the underwhelming show in person, I’m not totally convinced it should happen again.
The night was a total disaster: full of tech mishaps, hot mics, and an ever-growing absent crowd.
The red carpet itself looked promising at first. Creators like Yasmine Sahid, Ashby Florence, Alexis Nikole Nelson, and Janette Ok walked the carpet, and there was no shortage of TikTok-famous faces. But the reach stopped there. You might have expected the main cast members from I Love LA, a show deeply rooted in TikTok culture, to make an appearance. Not to mention, there weren’t very many celebrities beyond the FYP bubble — despite the fact that actors and musicians use the app constantly to promote their work. Of course, not everyone attends a carpet, but the absence was curious.
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