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BINI named as one of PHL tourism ambassadors

3 July 2026
in Business
Reading Time: 3 mins read
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BINI named as one of PHL tourism ambassadors
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Members of BINI (Jhoanna, Stacey, Colet, Maloi, Mikha, Sheena, Gwen, Aiah) with Department of Tourism Secretary Maria Bernardita “Dita” Angara-Mathay (center) at the DoT Central Office in Makati City. — ALMIRA MARTINEZ

Pinoy pop (P-pop) group BINI was named as one of the official Philippine tourism ambassadors on Friday, following the country’s pop music boost in the international scene.

“A fresh takeaway from this first meeting is that each girl actually represents a province or a town, and they’re very, very knowledgeable about what is a charming feature of the town,” Tourism Secretary Maria Bernardita “Dita” Angara-Mathay told reporters on the sidelines of BINI’s courtesy visit at the Tourism office.

“I thought that input was very refreshing, and each girl member has that to bring to tourism,” she added.

The Tourism department noted that the proud representation of the country’s culture through music on the global stage has cemented the group’s role as a tourism ambassador.

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