Snap. Crackle. Pop.
Named for Ceres, the Roman goddess of agriculture, breakfast cereal was originally developed by a religious fanatic and nutritionist spa owner named James Caleb Jackson, who believed consuming dry pellets of unprocessed grain could improve digestion, stave off drunkenness, and cure people of the unholy urge to masturbate, according to The Pilot.
Dare to dream JCJ.
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