GCash bridges financial gaps for women nationwide, driving economic independence and community growth
GCash, the Philippines’ leading finance super app and largest cashless ecosystem, continues to promote gender-inclusive finance. It recently showcased the transformative power of digital financial services and technology in the lives of Filipino women nationwide, from everyday individuals to small business owners, students to heads of household. Beyond the eight out of 10 Filipinos who have tried using GCash, and with five out of 10 Filipino[1] women using the mobile wallet and its other financial features, the app’s real impact lies in the individual stories of empowerment, resilience, and growth.
“GCash is committed to breaking down financial barriers through innovative technology and deep customer insights,” shares Rowena Zamora, Chief Strategy Officer of Mynt, the holding company of GCash. “We recognize that Filipino women are often the financial stewards of their households, making everyday decisions about spending, budgeting, and savings. Our platform is designed to empower them by putting powerful financial tools directly in their hands.”
For many Filipino women, traditional banking frameworks pose significant obstacles due to the need for documentation and credit history that many do not possess. Through AI-powered solutions that utilize alternative data based on users’ digital footprints, GCash has revolutionized this landscape, unlocking previously unattainable opportunities for many.
Real Stories, Real Impact: Women Empowered by GCash
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