UPDATE: Jul. 1, 2025, 3:10 p.m. EDT We’ve updated this story to add more details about Target’s upcoming Circle Week deals and Circle 360 promos.
After letting Amazon Prime Day hog the spotlight last July, Target’s biggest sale of the summer will directly compete with it in 2025. The bullseye retailer has announced its plans to host a Circle Week event from Sunday, July 6 to Saturday, July 12, bookending Prime Day by 72 hours. (It’s slated for July 8 to 11 in 2025, making it the longest Prime Day on record.)
Like Amazon’s flagship sale, Target Circle Week is a members-only affair: Its deals will be exclusive to shoppers who have joined the retailer’s free Target Circle loyalty program and its premium Target Circle 360 program ($10.99/month or $99/year). The latter unlocks unlimited same-day delivery for orders of $35 or more, free two-day shipping on select items, 120-day returns, and exclusive monthly gifts and discounts.
Everything you need to know about Amazon Prime Day 2025: Dates, deals, and the competition
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