Spotify Wrapped and its many dupes sucked this year on just about every platform — except Strava.
Spotify was the first company to take all of the data we gave it throughout the year, neatly package it into a shareable format, and give us a Wrapped that we all actually enjoyed. It started a phenomena of Wrappeds, which seemed to peak this year which such hits as “Asana Wrapped” and Vanguard retirement account Wrapped. But we owe all good Wrappeds to Spotify’s impact.
Unfortunately, those are all the compliments I can give Spotify this year. Wrapped 2024 was a disappointment. We didn’t get genres, potentially thanks to Spotify laying off key data scientists this year, and it was way too much AI and not enough real creativity. As one Reddit user wrote, “This year’s wrap is what happens when you replace creatives with AI.”
“Past years had fun, unique ideas, like telling you what city your listening habits were most similar to or giving you an MBTI-like listening type. This year we don’t have any of that, just a bunch of AI ‘features’ that aren’t very good. They didn’t even do as well with basic stats — where are my top 5 genres or the number of genres I listened to? And the graphics are incredibly uninspiring,” another user wrote on Reddit. “I don’t want AI, I want something creative.”
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