SM Hotels and Convention Centers (SMHCC), the hospitality arm of SM Prime Holdings, Inc. (SM Prime), has upcycled more than 10,000 yards of used hotel linens under its sustainability initiative, ‘Tela Tales.’ The volume is equivalent to the fabric needs of more than 500 hotel rooms, underscoring how circular design can create both environmental and social impact.
Launched in 2024, ‘Tela Tales’ transforms discarded bedsheets, banquet linens and towels into handcrafted products such as bags, home items and its newest line — Snuggle Mates plush toys. The toys, designed by social enterprise brand Brave Story, feature 11 animal characters inspired by SMHCC’s properties nationwide.
These include Bamboo the panda for Lanson Place Mall of Asia, Ozzy the bear for Taal Vista Hotel, Lori the parrot for Pico de Loro Beach and Country Club, and Pau the turtle for Park Inn by Radisson Iloilo, among others.
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