A beach-inspired urban resort built for Gen Z’s lifestyle of style, self-expression, and endless content.
SM City La Union is changing the Elyu experience. The 89th SM mall captures Gen Z’s lifestyle with coastal design, indoor greenery, and social spaces built for the new generation’s way of living.
Near the shores of San Fernando, the mall blends Elyu’s surf culture with a modern retail experience. It features curated zones for fashion, collectibles, beauty, and wellness that reflect Gen Z’s taste for individuality. Every detail embodies the innovative, sustainable, and evolving identity of the new SM Supermalls.
The architecture draws inspiration from the rhythm of the sea and the strength of the shore, featuring a façade of clean lines, local stonework, and lush greenery that blends seamlessly into the landscape. Inside, circular skylights fill the mall with natural light. At the same time, the Grand LED Staircase ripples with wave-like motion beneath a chandelier of seashells and rattan, showcasing local craftsmanship and La Union’s coastal charm.
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