Back in May, TikTok announced the launch of TikTok Symphony, a creative suite designed to help brands put together AI-generated ads. Now, the social media giant is expanding these tools, announcing generative AI avatars for brands and creators.
It’s an interesting move, allowing Symphony users to use digital avatars for creative and branded content. TikTok is offering both “stock avatars”, which are pre-built with paid actors and licensed for commercial use, and “custom avatars”, which are crafted to represent a creator’s likeness or a brand’s spokesperson or figurehead.
Brands can choose between stock or custom avatars within the creative suite.
Credit: TikTok
With this new tool, the content you may on your FYP will likely be more regularly AI-generated. TikTok, like other big social media platforms, has implemented ways to label AI content and let users know that what they’re seeing has been made with the help of artificial intelligence.
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