Lately, users have noticed an influx of AI-generated summaries of product reviews on Amazon. Can they be trusted?
Amazon products often have hundreds and thousands of reviews, and it can be tedious and time-consuming to sift through all this feedback. But shopping on Amazon for a laptop stand, for example, often requires sifting through many options on the site that vary drastically in quality, a workload more appropriate for investing in a car than for buying a quotidian household item. Last August, Amazon announced a solution to review fatigue: an AI-generated summary that succinctly highlights the pros and cons from customers.
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Theoretically, the feature is a useful tool that helps consumers quickly decide what products to buy. But the appearance of these summaries underscores the pitfalls of relying on generative AI: inaccuracy and misleading information.