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Selena Gomez’s Rare Beauty putsup scratch-and-sniff ads in NYC

6 August 2025
in Lifestyle
Reading Time: 3 mins read
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Selena Gomez’s Rare Beauty putsup scratch-and-sniff ads in NYC
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There’s a strange scent in the air around the city — and it’s not just the smell of garbage in August.

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate specific areas on the advertisements, they get a whiff of the new Rare Eau de Parfum — the first fragrance from the phenomenally popular cosmetics brand.

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