Women entrepreneurs take note: your presence is required online
On a mission to ignite the power of female entrepreneurship through comprehensive, personalised social media marketing services, Dawn Baxter founded Beyond the Dawn, her digital business, to foster the growth and success of women-led businesses by providing a full suite of services from content creation, brand shoots, website design to podcasting, and more. Determined to challenge the conventional ‘bro-marketing’ approach with their pink-powered, ethical strategy has paid off, already driving millions in client sales. She takes the time to talk to Business Matters …
What is the main problem you solve for your customers?
We create supportive training, personal growth and tangible business assets that support building exceptional businesses and enhanced authentic visibility and messaging.
What made you start your business – did you want to rock the status quo, was a gap in the marketplace that you could fill?
Yes. We wanted to show our feminine edge as a positive and show that women in the world of marketing can do things in a different way.
What are your brand values?
In all that we do, we pledge to stay true to our core values of inclusivity, ethical practices, and exceptional customer service, making Beyond the Dawn not just a brand, but a catalyst for women to rise and shine in the digital world.