HARI launches Volvo: Being Alive campaign for 2025
Volvo Philippines is on a mission to achieve ZERO accidents on the road.
Timed within the period of United Nations’ observance of Global Road Safety and anchored on the Volvo Group’s commitment to Vision Zero, Volvo Philippines launches Volvo: Being Alive, a campaign to reinforce what the brand has always stood for — uncompromising safety — in the Philippine context, today.
“Vision Zero is Volvo’s global commitment to a future free from collisions and fatalities. Being Alive reflects a mindset that goes beyond vehicle safety itself, with the ultimate goal of establishing a culture of safety for all,” explains HARI Vice-Chair, President and CEO Maria Fe Perez-Agudo.
Volvo has already helped save over a million lives by sharing the patent for the three-point safety belt. Today, the brand is out to save millions more, by involving more. Volvo: Being Alive is a comprehensive multi-sector approach to safety.
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