Shopee, one of the country’s leading e-commerce platforms, unveiled several artificial intelligence (AI) tools aimed at improving the experience of both sellers and shoppers on the platform.
During the Shopee Brands Summit held on Feb. 11, the company introduced a suite of AI-powered tools, including Brand Max, enhanced AI LiveStream features, and other innovations such as a virtual fitting room.
Jack Ng, head of commercial for Shopee Philippines, said the platform is investing in AI-enabled tools to ensure that brands grow with greater clarity and control.
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