Berry Bros. & Rudd, the historic British wine merchant favoured by the Royal family, is set to open its first US store in Washington, marking a significant expansion as demand for luxury British heritage brands surges across the Atlantic.
Founded in 1698 and holding a Royal Warrant since the reign of George III, the company is renowned for its deep ties to the British establishment and its reputation for fine wines and spirits. While it already operates internationally with offices in Hong Kong, Singapore, Tokyo and London, this new venture will be its first physical retail presence in the United States.
A spokesperson for Berry Bros. & Rudd confirmed: “This marks a key milestone in our international growth and we look forward to serving a wider community of customers across the US.”
The decision to expand stateside reflects a growing appetite among affluent Americans for British craftsmanship, aristocratic traditions, and Royal connections. Luxury names such as Fortnum & Mason and Holland & Holland have seen strong traction in the US, with the latter recently reporting a fivefold increase in American sales thanks to demand from wealthy clients in states like Texas.
“There’s always been a long-standing appreciation for the brand in the US,” a Holland & Holland executive said recently. “Affluent Americans love the English aristocracy, Royal family and our links with them. That connection is a very romantic notion for a lot of affluent Americans.”
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