The iGaming industry is highly competitive, and the market never stands still, even when there’s been no big news for a while. Never stopping is part of the policies of the huge market players, and PIN-UP holding is definitely no exception to this rule.
Marina Ilina from PIN-UP GLOBAL shared thoughts on the iGaming market’s major changes, potential, and challenges and explained how she, as the CEO, views the industry’s future.
Ecosystem vs. Holding: What’s the Future of PIN-UP GLOBAL?
At the very beginning of the conversation, Marina Ilina emphasizes the technology-driven, ever-changing nature of the iGaming industry. This is a complex, dynamic, and tightly regulated business, and the only way for everyone to keep up is never to stop their development and evolution. That’s the foundation of the holding’s strategy. PIN-UP is focused both on technology and the variety of solutions it offers to partners. The brand is expanding its geography, becoming visible and recognizable in promising new markets, and creating a serious portfolio due to the investment fund.
Reorganization & Restructuration as the Part of the Strategy
When asked about the changes that PIN-UP has faced between 2023 and 2024, Marina Ilina emphasizes the importance of the transition from the ecosystem format to a holding company, placing it above all other changes. PIN-UP became an ecosystem in 2021. As is often the case, the more popular the format became, the less meaningful it was. A close look at the iGaming market reveals that the “ecosystem” has become just a widely used fashionable word, and it’s no longer enough to identify the role, function, and organizational structure of big players like PIN-UP GLOBAL.
A holding structure that demonstrates core principles like full transparency and ultimate reliability is a better fit. Marina Ilina notes that they expect to get multiple certifications and licenses, making their solutions even more competitive. This is crucially important, considering that PIN-UP is now focused on B2B market, offering unique, outstanding products backed not only by the technology and team’s creativity but also by lots of experience and deep expertise.
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