Shoppers are paying significantly more for Christmas food this year, with festive chocolate treats costing up to 70 per cent more than last Christmas and the price of a turkey rising by as much as £15, according to new research from consumer champion Which?.
The organisation analysed the cost of key ingredients for a traditional Christmas dinner alongside popular seasonal treats such as mince pies, sparkling wine and chocolates. It found that while overall grocery inflation figures appear to have eased, sharp price rises on individual festive items are hitting shoppers hard.
Chocolate products recorded the steepest increases. A Lindt Lindor milk chocolate truffles box at Asda has risen by 72 per cent, from £1.15 last year to £1.98, while Morrisons’ Lindt milk chocolate teddy tree decorations have jumped 71 per cent, from £3.50 in 2024 to £6 this year. Lindt products dominated the list of the biggest proportionate increases, followed by items such as Terry’s dark chocolate orange, Galaxy sharing blocks and Kinder multipacks.
Across the chocolate category as a whole, Which? found prices were up by an average of 14 per cent year on year. Reena Sewraz, retail editor at Which?, said headline inflation figures masked the reality facing shoppers. “Some individual items have shot up by more than 70 per cent compared with last year, which will come as a shock to many households planning their Christmas shop,” she said.
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