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Redefining safety and control on the road

19 June 2025
in Business
Reading Time: 5 mins read
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Redefining safety and control on the road
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Any seasoned driver will tell you: driving is all about control. Whether you’re inching through a traffic jam or speeding through a highway, the more control you have — both over your vehicle and your own decisions — the safer and smoother the ride.

This principle is also steering the latest wave of innovation in automotive safety. As digital technology reshapes industries and regulations evolve in step with shifting driver behavior, car makers are responding with systems designed to put more control into the hands of drivers.

The most visible development is the pivot from passive to proactive safety.

For automobiles, Advanced Driver Assistance Systems (ADAS) have gone mainstream. Once exclusive to premium brands, features like lane-keeping assist, adaptive cruise control, automatic emergency braking (AEB), and 360-degree camera systems are now standard in mid-market vehicles. More advanced systems, powered by research into autonomous driving technology, are also being tested piecemeal and gradually rolled out on highways, with Tesla, BMW, and Honda leading deployments in the United States, European Union, and Japan.

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