As Americans kick off the New Year with renewed focus on health, one nutrient is dominating wellness goals nationwide — protein.
That’s according to a recent survey of 5,000 Americans, which looked at respondents’ evolving shopping habits and health goals for 2026.
Conducted by Talker Research on behalf of Undeniably Dairy, Americans’ top health goal in 2026 is weight management (52%), followed by having a more balanced diet (45%) and increasing overall energy levels (45%).
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