A washout spring has done more damage to Britain’s supermarket tills than any World Cup win, according to the boss of Tesco, after the country’s biggest retailer saw UK sales growth more than halve over a quarter blighted by rain and the fallout from the Middle East conflict.
Ken Murphy, chief executive of Tesco, said the grey, wet conditions that dominated much of this spring, set against a long run of sunshine a year earlier, had weighed on shopping habits far more heavily than either the football or the Iran war, even if the latter had created “ongoing uncertainty for many households”.
“The biggest impact on the market would be the weather,” Murphy said, with sunshine encouraging households to “eat together more, celebrate more and spend more on groceries”. On the tournament itself, he was warmer still: “It will be fantastic for the country if [England and Scotland] did well. It would give the country a real lift.”
There were, at least, flashes of the feel-good factor in the numbers. Sales through Tesco’s Whoosh rapid-delivery service jumped 40% around the England-Croatia game on Wednesday night, and climbed even faster in Scotland around Sunday’s win over Haiti. Sales of Irn-Bru, the fizzy drink beloved north of the border, rose by 50%, while canned cocktails surged 185% before the Haiti match. “The weather effect is the big difference,” Murphy insisted.
The retailer’s caution chimes with the wider read on the tournament. Football fans are expected to deliver a £267.7m boost to retail sales ahead of England’s second World Cup match on Tuesday evening, with close to £70m forecast to be spent in pubs and other venues, according to research from GlobalData for VoucherCodes. Industry forecasters have separately pencilled in a far larger windfall across the whole competition, with analysis published by The Grocer pointing to a record £2.9bn boost for UK retailers over the course of the tournament.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
