In online spaces overflowing with formulaic copywriting, posting for the sake of posting, and polished strategy – the perfect Instagram feeds – audiences have grown weary of perfection.
In this Business Matters interview with Marco Robinson, award-winning entrepreneur, coach, property investor, and the man behind Channel 4’s Get a House for Free, we explore how many UK companies could benefit from showing their real side in marketing. By sharing the stories of their people — and how they overcame challenges to become the businesses they are today — companies can more effectively capture audiences and gain truly invested customers.
All businesses could benefit from leaning more into showing the real life of its founders and business story.
The New Norm of Gaining Custom
The fact is according to Marco and many of his peers… “Personal Brand” is your greatest asset and business strategy.
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