Fujifilm Philippines, Inc. said it is on track to achieve double-digit growth in 2026, driven by its products’ sustained appeal among younger consumers and a rebound in travel, with the Japanese brand also seeking to expand its local presence and tap the business-to-business (B2B) market following its partnership with a leading technology distributor.
“We are very positive with the growth of our business for 2026,” Glenn Michael Gatan, marketing manager for the imaging solutions division of Fujifilm Philippines Inc., told reporters on Wednesday during the second day of the VST ECS CXO Tech Summit 2026.
He said the company expects to achieve double-digit growth in 2026 compared with the previous year, with its popular mirrorless cameras, including the Fujifilm X-M5, X-T30 III and X100VI, among its bestsellers.
Mr. Gatan attributed the company’s growth to the rebound in travel, younger consumers’ sustained interest in its products, particularly analog cameras, and word-of-mouth recommendations on social media.
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