Peloton Interactive and Lululemon Athletica said Wednesday they had entered into a five-year global partnership, sending Peloton’s shares up 17% in aftermarket trading.
Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker’s primary athletic-apparel partner.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased
