Paygentic, a London-based startup building payments infrastructure for AI-native and agent-driven businesses, has raised $2 million (£1.6m) in pre-seed funding to expand its team and accelerate product development.
The funding round was led by MiddleGame Ventures, with participation from Anamcara Capital, Aperture, Angel Invest, and Alan Morgan, chairman at Adfisco.
Founded by Susan O’Neill and Samuel Alarco Cantos (pictured), Paygentic is tackling a fast-emerging issue in the AI software sector — the mismatch between variable compute costs and traditional fixed SaaS billing models.
While AI-native firms face highly fluctuating usage costs driven by model inference and API consumption, most lack billing systems that can scale dynamically with performance, usage or outcomes. Paygentic’s all-in-one platform enables AI companies to introduce hybrid, usage-based, and outcome-based pricing models, offering greater flexibility and control over monetisation.
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