OnlyFans ‘baits and switches’ customers, lawsuit claims

A class-action lawsuit filed yesterday in California alleges that adult creator platform OnlyFans engages in “bait-and-switch” practices that mislead customers. The platform offers monthly subscriptions providing “full access” to creators’ content, when in reality, most content is locked behind further paywalls.

When OnlyFans customers click “subscribe” to a creator’s paid subscription, they’re met with a pop-up promising “Full access to this user’s content” and “Direct message with this user” (along with being able to cancel at any time). For free subscriptions, the page simply refreshes when a fan clicks “subscribe.”