As the long-awaited Oasis reunion tour draws near, the band is cashing in on the hype with a string of official merchandise stores opening across the UK and Ireland — giving fans a chance to stock up on everything from bucket hats to branded cutlery sets.
The first shop opens in Manchester’s Spinningfields on Friday, two weeks before Liam and Noel Gallagher take to the stage together for the first time in 16 years, kicking off the tour in Cardiff on 4 July. Five more stores will follow in Cardiff, London, Birmingham, Edinburgh, and Dublin, all timed to open in tandem with the band’s UK and Ireland tour dates.
Merchandise on offer will include £40 bucket hats, baby grows, shot glasses, jigsaw puzzles, limited-edition vinyls, and even Oasis-themed tote bags. Fans can also use green screens in-store to recreate the iconic album covers of Definitely Maybe and (What’s the Story) Morning Glory?. However, those hoping to score a signature Liam Gallagher parka will have to look elsewhere — they won’t be available at the official shops.
The six retail outlets are part of a wider commercial push surrounding what is already being dubbed the most lucrative reunion tour in British music history. Estimates of the total revenue generated range from £40 million to £400 million, with some predictions suggesting fans could spend up to £1 billion across merchandise, beer, food, and hotel bookings during the tour.
“It’s almost like the experience of the event itself is just not enough,” said Dr Matt Grimes, music business expert at Birmingham City University. “So how do you create other experiences for people?”
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