The NFL has named mega-popular creator Dhar Mann as the league’s “Chief Kindness Officer,” as well as “Creator of the Week” leading up to Super Bowl 2026.
The news, which was first reported by The Hollywood Reporter, comes after Fox Entertainment announced a multi-year deal with Dhar Mann Studios, one of the largest creator-led studios in Los Angeles and founded by Mann, for a series of original scripted vertical-video shows Monday.
Mann — who’s known for his scripted wholesome and kind-hearted content that’s garnered billions of views — has 26 million YouTube subscribers, 16 million TikTok followers and 4 million Instagram followers.
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