iRobot doesn’t participate in CES, so we don’t typically get much new Roomba hype in late winter like we do for some of its competitors.
But for iRobot this year, skipping out on CES doesn’t mean skipping out on that prime spring cleaning spotlight. iRobot announced four new series of Roombas on March 11 — and it’s not like a Roomba drop you’ve ever seen before. Prices range from $299 to $999, with all models opening for preorder at irobot.com on March 18 and shipping beginning on March 23.
iRobot was clearly over having blindspots in its lineup
Roombas have always been a staple in the robot vacuum market because iRobot is often the first brand to bring innovative new robot vacuum features to the mainstream. Everyone was wowed by a robot vacuum that could remember a map of your home or empty itself with the i7+ in 2018, or a robot vacuum that could avoid phone chargers with the j7 in 2021.
But iRobot tends to plateau after that rush wears off. Other big robot vacuum brands catch up and make those once-fancy features available at lower price points, and both the cheapest and the fanciest Roombas alike struggle to be a bang for your buck. iRobot heard those qualms and did something — a lot of things, actually — about it.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
