Neutronic, the nootropics drink brand founded by Chris Williamson and James Smith, has raised $3.7 million in its first external funding round, valuing the company at $20 million just 18 months after its launch.
The round attracted a high-profile group of investors, including fitness entrepreneur Kayla Itsines and Grenade founder Alan Barratt, as Neutonic looks to capitalise on booming demand for mindful alternatives to traditional energy drinks and coffee.
Launched in November 2023 by podcast host Chris Williamson (Modern Wisdom) and bestselling personal trainer James Smith, Neutonic has swiftly emerged as a leading player in the functional beverage space. Backed by Genflow CEO Shan Hanif and manager Luke Betts, the founding team positioned the product as a brain-boosting, crash-free drink that speaks to the growing sober-curious, health-conscious market.
Formulated with science-backed ingredients such as Cognizin, Rhodiola rosea and Panax ginseng, Neutonic targets mental clarity, sustained energy, and improved focus. The brand’s transparent ingredient sourcing and evidence-based marketing have resonated strongly with consumers seeking cleaner performance solutions.
Since launch, Neutonic has sold over three million cans of its signature Productivity Drink, topped Amazon’s energy drink and grocery charts, and achieved more than $10 million in revenue. The brand now has its sights set on international scale.
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